What is a brochure?

A brochure is an information booklet with information & pictures about a product or service that can be designed keeping your objective in mind. The highlight of brochures is that it is easy to pick up & carry while providing a customer reason to take action. Actions can range from getting people to call your number with a lead to going online & buying something on your website.

What can you use a brochure for?

You can use a brochure template as a complete marketing pitch, or to enhance the pitch you’re verbally telling your prospective customers. You can use it to talk about a single product or to sell your company & brand as a whole. You can leave one behind, place it on a display, hand it directly to your customer, or send it to them through a direct marketing campaign.

How do you make a brochure?

Each panel is an opportunity to answer a question, explain a benefit or address a customer’s need and hence requires a great deal of thought before designing.

Decide what information is going to go where once that is set, it is all about putting that information into words. Information that every brochure must have includes your brand logo and contact information along with the product/service details you offer.

A few tips to keep in mind:

Keep the language simple, easy to understand, and to the point. Short & direct sentences go a long way in being understood.

Speak directly to the customer by not referring to your business in the third person. This will help in making a direct connection with the customers.

Once you are ready, read it aloud to spot complex sentences, difficult-to-read paragraphs, and general typos.

Picking the paper to print your brochure design is another important aspect. We offer you the most popular and fail-safe design to print brochure designs on 148 gsm Glossy paper which works great for vibrant colors & large photographs.

Expert tips to make the most out of your brochure

• Figure out businesses that might have common customers with you and try to place your brochures on their premises.
• Include them in customer giveaways or packets that you leave with your customers after calls. You can also give them out before making a presentation about your business.
• Take them to trade shows, exhibitions, seminars, meetings & conferences with you as they are the ultimate tool to give out maximum information in the small time & space